Digital Literacy

A week-long digital literacy training is organised to equip young entrepreneurs with essential digital skills to help them manage and promote their businesses effectively, reaching more than 150 participants from both Gamma and Beta groups. Participants are introduced to digital marketing principles, social media and digital marketing strategies and receive guidance on setting up and optimising their business social media profiles to reach a wider audience. The training also covered social media audits, enabling participants to assess and improve their online presence through engagement, follower growth and content performance. Participants also gained hands-on experience with Canva, a graphic design tool, to create business flyers and logos, as well as CapCut software for video editing.